Braun Recipe and Video Blog Marketing Video

Sound Idea Digital helped Braun Household South Africa to launch the Braun Baby Blog. This might seem like a simple task, but laying a foundation and building up the blog was a project which required all hands on deck.

The new blog focuses on the use of the Braun Multiquick 5 MQ535 Baby hand blender – a product which simplifies the process of making baby and toddler friendly dishes for busy parents. This meant that the blog would consist primarily of step-by-step video recipes (to compliment the blog posts) but to add substance to the blog; a team of nutritional experts from Nutripeads were enlisted.

Fiona Philips compiled a selection of healthy recipes to place on the blog and Kath Megaw, a clinical dietician specialising in Paediatric dietetics & Childhood nutrition and Jenna Richards, breastfeeding counsellor and Mommy blogger for Nutripaeds wrote some compelling articles which provide tips and discuss various aspects of feeding aversions, allergies and constipation in babies and toddlers.

Over a period of three days, the team shot the footage needed to complete the recipe and video blog posts. In total there were 13 blogs posts written and 26 recipes were created to cater for the specific needs of the child.

The first day was allocated to Kath and Jenna, who elaborated on the blog articles which they wrote while our video crew filmed them.

Day two and three the video crew recorded our hand model making and demonstrating all of the recipes designed by Fiona, made with the Braun Multiquick 5 Hand Blender that was the hero of this project.  The team then also record children enjoying the food produced to be used as extra footage in the video blogs.

This project required specialist input and dedication to the vast amount of video footage which had to be compiled into a total of 52 videos, which are uploaded to the Braun Household South Africa website on a weekly basis. This shoot provided Braun with over a year’s social media videos and blogs.

Highlights of using web video?

• An online video can be viewed at any time, of day or night, which is a great advantage, when providing international training material to employees all over the world.
• The value of audio-visual information has been well documented. People remember more, it is more interesting so they listen for longer and pay better attention.
• A well-planned web video production can be turned into step-by-step image tutorials, video feeds, pod casts and transcripts. This will give infinitely more value to the content on any company website.
• Web Videos can be used to build a relationship between client and consumer; by means of an informative Youtube channel.
• A Web Video is also a highly effective way to give back to your clients aswell as to keep them updated on the various uses and functions of your products and services.

Many national and international companies are finding it easier to administrate and monitor their training via an online resource.