Launch Video and DVD Production

Launch videos are used as information and multimedia tools in the launch events of new products, company events and PR and marketing related functions.
Sometimes a launch video is created as a “backdrop” to a main event i.e. a fashion show… At other times the video forms a main part of the presentation, giving all the valuable information and images of the given product in one powerful, multimedia display. Launch videos are often projected on to large screens or shown on several screens simultaneously.  

The styling and focus of a product launch video is dependant on the company’s identity and also the positioning and branding of the particular product being launched. Launch videos are usually commissioned by marketing and PR departments and shown for the benefit of launch guests who may include investors, staff, existing customers and members of the public.

Advantages

· A launch video can far more comfortably introduce a brand, service or product without the need for
  long, drawn out speeches.
· Details such as technical specifications can be displayed easily in various ways and ca be repeated
  at regular intervals. This is the sort of information that is too long or complicated to try to communicate
  verbally.
· The “feel” or atmosphere can be shared effectively through carefully selecting the right graphics,
  music and pace of the launch video. 

Recommended reads: Corporate Videos and DVDs, Internet Videos, The Role of Video in Corporate Communication 

Sound Idea Video Production also caters for; DVD production, Safety Videos, Industrial Videos, Web Video Productions, Mining Videos, Training Videos, Internet Video Productions, Corporate Videos, Induction DVD

If you are Researching Launch Videos, Please feel free to Download our Video Production Handbook

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