Video, Photography & Film Production Company

Sound Idea Digital is a professional video production agency based in Johannesburg, Gauteng South Africa. We specialise in health & safety videos, training videos, marketing videos, corporate videos, web videos, animation and motion graphics. We also produce industrial, mining, induction, and company launch videos. Our film crew is a unique blend of talented and experienced cameramen, photographers, visual effect masters, audio engineers, and video editing specialists who will ensure that your video production meets your every expectation and beyond. With over 25 years experience in film-making and video production, Sound Idea Digital is the leading film & video production house in South Africa.

Optimum Holdings Marketing Video

Access to clean drinking water is a major problem in South Africa and the rest of the continent. The risk of getting ill from water-borne disease is a reality for many disadvantaged families and individuals whose only sources of water are rivers and dams. Optimum Holdings offers the solution to that problem. They developed the For Life Water Purifier. This is an affordable and environmentally friendly water treatment product that purifies contaminated water in a matter of minutes. Sound Idea Digital produced a Marketing Video demonstrating how effectively the For Life Water Purifier works.

The product comes in a small biodegradable sachet that can effectively clean 20L of contaminated water. 20 Litres is the total the amount of water required to meet basic needs for cooking, drinking and cleaning. The filming took place at the Hennops River, infamous for the highly polluted state of its water. This water was treated using the For Life water purifier sachets. The hours of work put in by the production team yielded an interesting and informational Marketing Video..