Video Production Articles & News

Tips For a Good YouTube Video Script
Cathrine Versfeld - 2010-07-07
Whatever the purpose of your YouTube video you will have a certain standard that you would like to maintain. You may not wish to produce the next Francis Ford Coppola hit, but the quality of your production will affect the amounts and types of people who eventually see it. From an e-Marketing perspective this is essential. [Read More]

Why Apply Video to Your E-Marketing Strategy?
Cathrine Versfeld - 2010-07-01
The benefits of applying video to your e-marketing strategy are countless. More importantly, can you afford not to. [Read More]

The Role of Video in Corporate Communication
Sound Idea Productions - 2008-10-13
Video is an invaluable marketing tool, leaving your prospects with a clear picture of your operation in less than ten minutes. [Read More]

Video Production - Budget Considerations
Sound Idea Productions - 2008-10-13
The company budget set aside for producing the video will ultimately determine whether this will be a low-end or high-end video production [Read More]

Choosing a Video Production Company
Sound Idea Productions - 2008-10-13
In adopting a proactive approach, the video production company will prove themselves experts in their field by taking charge of and assuming responsibility for all processes and tasks throughout the video production process, without expecting the client to baby-sit them. [Read More]

Video Production - Stage 1: Pre-Production
Sound Idea Productions - 2008-10-13
Pre-production covers all activities required in preparing for the shoot. [Read More]

Video Production - Stage 2: Production and Development
Sound Idea Productions - 2008-10-13
There are many intricate details involved in the production of a video and many that you, as the client, may never need to be aware of or concerned with. The crew and producer will take care of these without needing to discuss these first. [Read More]

Video Production - Stage 3: Post-Production
Sound Idea Productions - 2008-10-13
During the editing phase, the client%u2019s role is to ensure that the %u2018story%u2019 be told correctly, and not too carry the burden of making creative decisions. [Read More]

How YouTube Can Help You Achieve Higher Search Engine Rankings
Sound Idea Productions - 2008-03-03
Google's recently developed Universal Search feature means that companies who publish fresh, interactive, and relevant content by incorporating online video automatically receive higher search engine ranking than their competitors. [Read More]

The Rise of Video on the Web
Sound Idea Productions - 2008-02-12
Content is King. According to the widely acclaimed book Content Critical, written by Internet gurus Gerry McGovern and Rob Norton, the modern world runs on content and the Web is fast-becoming the medium of choice for content delivery. [Read More]

Making a Video Part 1
Sound Idea Productions - 2008-02-11
Despite all other means of communication in today's ociety, video is still a powerful and preferred way of presenting a company. It is however, a relatively expensive medium to produce. The reason for this is the immense amount of detail that goes on behind the scenes of a production that no one is ever told about. Chances are the job will be outsourced, but if you are in the market for a corporate video, we feel it is essential that you know the phases and necessities required for a great end product. [Read More]

Making a Video Part 2
Sound Idea Productions - 2008-02-11
It may not be a multi-billion dollar Hollywood movie that you are about to make, but as the client you need to be as prepared for your role in the video-production process as all the crew and the director [Read More]

Making a Video Part 3
Sound Idea Productions - 2008-02-11
A good editor draws the viewer into the visual element of the video to such an extent that an illusion is created, and all the while the viewer is oblivious to the editing component. It is this kind of skill in the craft that raises editing to the level of an unobtrusive art form. [Read More]

The Proactive Supplier and How to Spot One
Sound Idea Productions - 2008-02-11
In light of the apparent nature of the creative and media industry, one would presume that the vast majority of media suppliers could take a job into their own hands and generate highly original ideas and products. Alas, it is not so, and regardless of training and years of creative education, too many suppliers are willing to take a backseat while their clients guide them by the hand through the campaign. [Read More]

Suppliers, can't live with them, can't live without them
Sound Idea Productions - 2008-02-11
Much can be said for the tumultuous relationships that exist between the majority of suppliers and their clients. If you dig a little deeper, into the communications sector, there are probably volumes that can be written about this love-hate affair. The truth be told, it is the whole nature of the communications game that gave birth to this phenomenon, and no one party is ever to blame. [Read More]

Suppliers - can't live with them Part 2
Sound Idea Productions - 2008-02-11
What most clients don't realize is that to fulfil the requirements of a great and artistically creative design takes time and process, that is a lot more difficult that slapping some colour and graphics on a page. And even more so, despite your hidden creative flair, the chances are quite good that the designer you are working with has vast training and experience and has a much better eye for the overall look and feel. [Read More]