How YouTube Can Help You Achieve Higher Search Engine Rankings
Google’s recently developed Universal Search feature means that companies who publish fresh, interactive, and relevant content by incorporating online video – automatically receive higher search engine ranking than their competitors.
YouTube is a free-of-charge video streaming service that allows its members to upload and share video clips online. These video clips can be embedded onto your website and will be hosted by YouTube.
This means that you do not have to pay any bandwidth-related costs.
How to upload video clips
Make sure that your video does not exceed 10 minutes in length; that the the file size is smaller than 100MB; and that it’s saved in the correct video format (.wmv, .avi, .mov, and .mpg).
- Step 1: Create a free YouTube user account
- Step 2: Click “Upload Videos”
- Step 3: Enter the video title, short description, and keywords relating to your video.
The more information you add, the easier it will be for visitors browsing the YouTube
website to find your video. - Step 4: Click “Upload Video”
- Step 5: Browse your PC harddrive for the relevant video file
- Step 6: Click “Upload Video”
Once the upload process is complete, you - and more than 140 million YouTube members - will be able to view this video clip online.
The Final Step
The final step towards increased website traffic, is to embed (add) this video clip to your company website. To do this, simply copy the HTML code (embed URL) that displays next to your video – and paste this onto the relevant webpage in your website administrative area.
Sound Idea Productions have more than 16 years of experience in the new media and video production industries. If you would like to publish a video on the web, or if you are interested in making a video for publication on the web, we would like to discuss your requirements in more detail.
References
http://www.youtube.com
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