How YouTube Can Help You Achieve Higher Search Engine Rankings

Google’s recently developed Universal Search feature means that companies who publish fresh, interactive, and relevant content by incorporating online video – automatically receive higher search engine ranking than their competitors.

YouTube is a free-of-charge video streaming service that allows its members to upload and share video clips online. These video clips can be embedded onto your website and will be hosted by YouTube. 

This means that you do not have to pay any bandwidth-related costs.

How to upload video clips
Make sure that your video does not exceed 10 minutes in length; that the the file size is smaller than 100MB; and that it’s saved in the correct video format (.wmv, .avi, .mov, and .mpg). 
 
  How YouTube Can Help You Achieve Higher Search Engine Rankings
  • Step 1: Create a free YouTube user account
  • Step 2: Click “Upload Videos”
  • Step 3: Enter the video title, short description, and keywords relating to your video. 
  • The more information you add, the easier it will be for visitors browsing the YouTube
  • website to find your video.
  • Step 4: Click “Upload Video”
  • Step 5: Browse your PC harddrive for the relevant video file
  • Step 6: Click “Upload Video”

The uploading process may take anything from a couple minutes to an hour, depending on the file size.

Once the upload process is complete, you - and more than 140 million YouTube members - will be able to view this video clip online.

The Final Step

The final step towards increased website traffic, is to embed (add) this video clip to your company website. To do this, simply copy the HTML code (embed URL) that displays next to your video – and paste this onto the relevant webpage in your website administrative area. 

Sound Idea Productions have more than 16 years of experience in the new media and video production industries. If you would like to publish a video on the web, or if you are interested in making a video for publication on the web, check out our video production page on Web Videos

References
 
http://www.youtube.com

Sound Idea Digital is a full service Video Production Company that  specialise in health & safety videos, training videos, marketing videos, corporate videos, web videos, animation and motion graphics. We also produce industrial, mining, induction, and company launch videos. | www.soundideavideoproduction.co.za info@soundidea.co.za

Request a quote for:
Video Production Services
Free ebook download:
Video Production Handbook
LATEST ARTICLES

A guide to Marketing Video Production

Julian Karstel - 2023-05-22

This Sound Idea Digital article provides a guide to marketing video production, covering the benefits and application....



How to use Video Effectively in your Content Strategy

Julian Karstel - 2021-09-13

How to use Video Production effectively in your Content Strategy by Sound Idea Digital...



Tips for Planning a Contractors Health and Safety Induction Training Video

Julian Karstel - 2021-08-10

Tips for Planning a Contractors Health and Safety Induction Training Video from Video Production specialists Sound Idea Digital...



Contact us

 Phone: +27 12 664 4227

 Email: info@soundidea.co.za

 Web: www.soundidea.co.za

 244A Glover Avenue

Knowledge center

Request a quote

Terms and conditions