Rise of Web Video |
||
Content is King. According to the widely acclaimed book Content Critical, written by Internet gurus Gerry McGovern and Rob Norton, the modern world runs on content and the Web is fast-becoming the medium of choice for content delivery. That being said, it comes as no surprise that the modern consumer is no longer interested in visiting outdated, static, text-based websites. With the introduction of new technologies, increased bandwidth availability, and affordable broadband connections, literally anyone with Internet access can enjoy the benefits of fresh, interactive, and relevant content. Even amateur video photographers are capable of capturing and distributing pictures and videos in electronic format. With only a browser and an Internet connection, anyone can publish content.
|
||
YouTube was one of the very first sites who started hosting video clips. According to imediaconnection.com, the number of people viewing videos on YouTube has increased from 55 million in 2003 to more than 140 million in 2007. At the time of writing, YouTube served over 200 million video clips per day.
In short, incorporating video on your website offers you another marketing avenue to generate consumer attention, increase your website traffic and ultimately, improve brand loyalty. Sound Idea Digital is a full service Video Production Company that specialise in health & safety videos, training videos, marketing videos, corporate videos, web videos, animation and motion graphics. We also produce industrial, mining, induction, and company launch videos. | www.soundideavideoproduction.co.za | info@soundidea.co.za |
Sound Idea Digital is a full service Video Production Company that specialise in health & safety videos, training videos, marketing videos, corporate videos, web videos, animation and motion graphics. We also produce industrial, mining, induction, and company launch videos. | www.soundideavideoproduction.co.za | info@soundidea.co.za
This Sound Idea Digital article provides a guide to marketing video production, covering the benefits and application....
How to use Video Production effectively in your Content Strategy by Sound Idea Digital...
Tips for Planning a Contractors Health and Safety Induction Training Video from Video Production specialists Sound Idea Digital...