How to Enhance Your Promotion Strategy Through Video Content |
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Everything starts with an idea. That idea becomes a plan and then a strategy and eventually a fully-fledged project. You may have heard that video content is the way to go on your website. You may even have gotten some video footage and uploaded it on to YouTube. What now? Get It LinkedA large proportion of YouTube footage is not viewed directly on the YouTube website but from embedded links in blogs, social media sites like Facebook and Twitter and e-mailed links. Your video content promotion strategy must include ways to get your video deliberately linked. The best way to do this is to create something short, thought provoking, valuable or funny and insightful. The sorts of links that people traditionally mail to each other tend to be under 3 minutes and snappy with simple concepts. |
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Push your URLYour company website address should be very clearly and very firmly visible in your video. There is no point in doing something lovely and obscure without making it clear where to find more and who the originators are. This is of particular importance for when your clip gets embedded in other websites. All the branding that you may have built up in your branded YouTube page will not be visible here. Social Media PromotionThere are numerous social media platforms to utilise to promote your video content, with that said it does not mean you have to use them all. Rather Focus on a couple of relevant ones. Here are the main platforms:
It Starts With the Footage Itself, Tell StoriesThe most effective way to create a memorable and repeatable video clip is to base it on a story. People relate well to stories. If a story is not possible, select one particular theme, product or subject… Apply the 4 “S’s”, Short, Simple, Succinct and Snappy. Remember that the more creative, relaxed and genuinely enthusiastic you are when making it, the more that will translate through your video. If you have chosen a video production company to film the clip for you, look out for a few things:
Sound Idea Digital is a full service Video Production Company that specialise in health & safety videos, training videos, marketing videos, corporate videos, web videos, animation and motion graphics. We also produce industrial, mining, induction, and company launch videos. | www.soundideavideoproduction.co.za | info@soundidea.co.za |
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