Why your company need Web Videos |
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You may have heard the popular phrase, ‘the future is now,’ well this couldn’t be truer, we live in a rapidly evolving time with new technology on a constant brink of discovery and when it comes to the marketing world, there is no exception. Technology is making use of technical means in order to make life, society and our environment more adaptable to ourselves, in this day and age most people prefer to take the escalator than walk up a flight of stairs and the same goes for video, people would much rather watch a 2 minute video which explains exactly, how why and what a product does, than read a lengthy description – and that’s were web video comes into play.Web video is a great way to reflect on social media and since the introduction of Google’s Hummingbird update multimedia based content has become a key to building your website up the ranks in this search engine optimized future we live in. Web video is such an important aspect to marketing and SEO that you should have web videos on nearly every single content page on your website. Did you know that the chances of your video appearing in a Google search is 50% higher than a simple text phrase, well that’s because there is way more text than online videos. |
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In the ideal world when someone searches for your product there should be an informative video and a link to your website and this all starts with a good web video campaign. Did you know that 40% of YouTube's traffic now comes from mobile? Compare that to just 25% last year and a paltry 6% only two years ago. This just goes to show how technology has advanced over the years. People would much rather watch a short informative video right on their cellphones than a length article on a similar topic and with faster internet and more advanced viewing platforms content and web video is the future. Web videos can be used to:
Sound Idea Digital is a full service Video Production Company that specialise in health & safety videos, training videos, marketing videos, corporate videos, web videos, animation and motion graphics. We also produce industrial, mining, induction, and company launch videos. | www.soundideavideoproduction.co.za | info@soundidea.co.za |
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