Why You Should Use Video On Your Website

During the early years of the internet, the few websites that existed were almost entirely text-based. As time progressed and technology improved, the use of media ranging from graphics, photographs to video became more prevalent. Today, crystal clear video can be published anywhere on the internet and viewed on every device. In fact, one third of online activity is spent watching video. It has proven to be the most popular form of media on the internet, so why not take advantage of that on your website? In this article we uncover three reasons why you should use video on your website.

People prefer video over text

One thing most people dreaded about school were the long, boring prescribed readings. Hundreds of pages of black-and-white words and the occasional line diagram were unstimulating – to say the least.  Your audience shouldn’t experience that while browsing through your website; keep them interested with video instead. The reason why people prefer them over text is because of their combination of sound and visuals. These two elements have a talent for condensing content: viewers get the most information without giving too much effort (i.e. reading) to get it. Not only is it a quick-fix, it also helps them remember the information they’ve taken in. Statistics reveal that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

Increases buying intent

It takes a very good writer to persuade potential clients to choose their products using just words. The beauty of video, when done properly, is that it can really immerse the viewer. They give you the power to show off your product or service in a short amount of time. What would take them 10 minutes to read on your website, will take 3 minutes or even less to watch on a video.  

Website videos are better for SEO

SEO or Search Engine Optimisation simply refers to the methods you use to make your website and its content more visible – the higher up your site ranks on search engines, the likelier people are to visit it. Because search engine algorithms are designed to give people what they want, having video on your site can work in your favour when it comes to SEO. Another important element in SEO is your website’s bounce rate. This refers to the visitors who enter your site and then leave (‘bounce’) rather than continue to view other pages within the site. Basically, the less time people spend on website, the higher your bounce rate – and that is a red flag to the search engine algorithms. Having videos on your website keeps people engaged much longer, in turn keeping your bounce rate low.

Video is growing rapidly in popularity – and rightfully so. Using it in your website keeps your viewers interested in the message you’re conveying. It’s easier to absorb so it’s almost guaranteed that they will retain the information for much longer. Potential clients are likelier to consider your product or service if you showcase it in a video rather than having to read lengthy text. They keep your visitors on your website for longer; this prompts search engines to rank your site higher because your content is what people are looking for.  Video comes with huge advantages, so why wouldn’t you use it on your website? Sound Idea produces Marketing videos, Health & Safety Videos, Training videos, Corporate videos, Induction videos and Infographic Videos.