Video, Photography & Film Production Company

Sound Idea Digital is a professional video production agency based in Johannesburg, Gauteng South Africa. We specialise in health & safety videos, training videos, marketing videos, corporate videos, web videos, animation and motion graphics. We also produce industrial, mining, induction, and company launch videos. Our film crew is a unique blend of talented and experienced cameramen, photographers, visual effect masters, audio engineers, and video editing specialists who will ensure that your video production meets your every expectation and beyond. With over 25 years experience in film-making and video production, Sound Idea Digital is the leading film & video production house in South Africa.

HOMEGROWN

HOMEGROWN was founded from the desire to make a difference in the lives of ordinary South Africans, recognising hard work and partnering with these individuals in building the success of their communities and sharing in the wealth that they create in partnership with HOMEGROWN. Owned by small-scale farmers, small food processing businesses and the informal retail trade of South Africa’s townships and rural areas, HOMEGROWN is an inclusive South African consumer food brand for the people, by the people.

Sound Idea Digital created a wholly novel marketing video for HOMEGROWN, filming on location at various farms, mills, bakeries and businesses.

Since HOMEGROWN is involved in the entire supply chain, Sound Idea wanted to capture the entire journey of its produce, from the farmer’s field to the consumer’s table.

Rather than create a script for the video, Sound Idea contacted Doug Campbell to write and compose a song specifically for the video. The song was performed by Storme Campbell. This idea added a creative element to the otherwise self-explanatory video.