6 Reasons to Ask Your Video Production Firm About AI, AR & VR
You have been asked to put together a brief for a new video. Maybe it is for a product launch, a training programme, internal comms, or a health and safety rollout. You know the basics: what the message is, who it is for, how soon it is needed. But there is something missing. You want the video to feel more useful. More effective. Maybe even a bit more innovative. The trouble is, you are not quite sure what to ask for. Here is a thought: bring up AI, AR or VR with your video production firm. Not because they sound impressive, but because they can actually help solve problems, faster edits, smarter content, better ways to show or teach something. Let’s take a look at why it is worth mentioning them early on, even if you are not totally sure where the conversation might lead.
1. AI Speeds Things Up (and That Can Mean Spending Less)
Deadlines creep. Budgets stretch. And somehow, that amends list is still growing.
AI can make all of this feel a little less painful. When your video production firm is using AI tools smartly, things like cutting down raw footage, sorting through interview transcripts, syncing audio, or even generating rough edits can happen a lot faster.
Why does this matter at the briefing stage?
Because knowing AI might be part of the workflow can change how you plan timelines, approvals, and delivery schedules. It might even mean you can fit more content in, especially if your project has repetitive elements, multiple versions, or lots of footage to organise.
If you want a production that feels efficient without losing quality, asking about AI upfront is worth your time.
2. Personalisation Is Getting Smarter (and Less Complicated)
Ever sat through a video that clearly was not meant for you? Probably more than once. Now imagine your training video, or product walkthrough, could automatically speak to different teams, roles, or even customers based on who is watching.
AI makes that possible. With the right production setup, it is becoming more feasible to produce dynamic or personalised video content without ballooning costs or timelines.
Think:
- Internal comms videos that adapt by department
- Training modules that flex by job role
- Marketing videos with custom product or location references
Asking your video production firm about personalisation possibilities early can open up options you might not have considered, and help them plan the shoot and post-production accordingly.
3. AI Can Actually Help the Creative Process (Seriously)
AI is not just about automating the boring bits. It can also help get the ideas flowing.
Some video production teams now use AI to explore visual styles, generate reference scenes, or even suggest creative directions based on project goals. It is like having a supercharged brainstorming partner who never gets tired.
So if your brief feels stuck in a “we don’t quite know what we want” phase, mentioning AI might unlock new ways to explore style, tone or structure, even before a single camera is turned on. And no, it does not replace creativity. It just helps get past the blank page faster.
4. You Will Thank Yourself Later If Metadata Is Done Right
Imagine trying to find a single 10-second clip from a library of 100 hours of footage, six months after the shoot. Not fun.
When AI is used to auto-tag content with searchable metadata, like locations, objects, speakers, or themes, it suddenly becomes much easier to find, reuse, and repurpose footage across campaigns or internal projects.
This is especially useful for ongoing training libraries, policy videos, or health and safety updates. If your business needs consistent messaging across time, AI-supported metadata can make your video library more than just a folder of final edits.
Ask your video production firm how they manage footage tagging. If AI is part of the answer, your future self (and your future content budget) will be grateful.
5. AR & VR Make Learning Less Passive (And Safer)
Not everything can be taught with a PowerPoint or a passive explainer video. Sometimes people need to do to learn, and that is where AR and VR come in.
- AR can add instructions or information in real-time to a physical environment.
- VR can simulate hazardous, complex or hands-on tasks in a fully controlled space.
Both are becoming more common in workplace training, especially in sectors like manufacturing, logistics, health and safety, and healthcare.
If your project involves teaching people how to operate equipment, respond to risk, or practise new behaviours, asking about AR or VR at the brief stage helps shape the content in a way that matches the real learning needs, not just the presentation format.
This is also an area where your video production firm can offer early insight on what is possible within budget, and how these technologies might fit into your current systems.
6. Want to Show, Not Just Tell? AR and VR Are Built for That
Some things are hard to explain with a regular video. A physical space. A process. A prototype. A customer experience.
AR and VR offer a way to show those things in action:
- Virtual site tours for remote clients
- Interactive product walkthroughs at events
- Immersive simulations of how a service works
It is not about gimmicks. It is about giving people a way to interact with your content instead of just watching it. That kind of attention and immersion is hard to match with anything else.
Asking your video production firm about immersive experiences at the briefing stage can help shape content that feels more intuitive, memorable and effective, especially for external audiences or high-stakes presentations.
So, Should You Mention It in the Brief? Absolutely
Even if you are not planning a high-tech production, bringing up AI, AR or VR during the early briefing conversation gives your video production firm more ways to think strategically about your goals.
- It opens the door to creative or time-saving options.
- It sets the right expectations for timelines, outcomes, and possible formats.
- It helps avoid rework if something could have been planned differently from day one.
These technologies are not just extras, they are becoming part of how smart, modern video gets made. The sooner your production team knows you are open to exploring them, the better equipped they will be to deliver something that fits the brief… and maybe a bit more.
So yes, ask the question. Even if it is just: “Could any of this make sense for our project?”
You might be surprised by the answer.
If you are thinking, “This sounds interesting, but I have no idea where to start”, good news, you do not have to. At Sound Idea Digital, we work with businesses to figure out what makes sense for their content, and just as importantly, what does not. Drop us a message and let’s figure it out together.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |