
Videos Company: Types of Aerial Videos
In 2015, GoPro, known for its action cameras, revolutionised marketing with an innovative campaign that featured aerial footage. The company collaborated with drone operators to film high-definition shots of extreme sports, from surfing to snowboarding. These aerial shots demonstrated the endurance of GoPro cameras in extreme conditions and showed how aerial video can provide innovative ways for brands to introduce their products to the world. The campaign set a new standard for action sports marketing, where the thrill of the sport and the perspective from above came together. In this article, we will explore how different types of aerial videos—such as those used in marketing, real estate, and film—can serve a wide range of purposes. We will also explore how a professional videos company contributes to producing and refining these aerial shots to deliver high-quality footage for any project.
Understanding Aerial Videos by Camera Angle
The angle of the camera is a defining factor in the style and purpose of aerial videos. These angles dictate how the subject is framed and how much of the surrounding environment is included.
- Vertical Aerial Videos
Vertical aerial videos are filmed with the camera pointed directly downward. This viewpoint is commonly used for purposes such as cartography, urban planning, and land-use analysis. The bird’s-eye view allows for detailed mapping and efficient analysis of large areas. A videos company often processes such footage to enhance accuracy, particularly when these videos are intended for professional use. - Oblique Aerial Videos
Oblique aerial videos are taken at an angle, providing a more dynamic perspective. These are typically divided into:- Low Oblique: Where the horizon is not visible.
- High Oblique: Where the horizon is part of the shot.
These angles are popular in commercial projects, such as tourism advertisements, as they capture both the subject and the surrounding environment in a more natural context. A videos company often refines the footage to ensure proper framing and depth.
Platforms for Aerial Videos
The platform used for aerial videography greatly influences the final output. Let us explore the most common ones.
- Manned Aircraft
Planes and helicopters are ideal for large-scale projects, such as filming entire cityscapes or vast landscapes. They offer stability and the ability to carry advanced equipment. However, these platforms come with high operational costs and logistical challenges. A professional videos company handles all planning and coordinates closely with aviation specialists to ensure safety and compliance while capturing such footage. - Drones
Drones have revolutionised aerial videography, making it more affordable and versatile. Modern drones are equipped with advanced cameras, GPS systems, and stabilisation technologies, making them suitable for various projects, from real estate to live events.
Post-production for drone footage often involves colour grading and stabilising the video to ensure professional-quality results. - Other Platforms
Balloon-mounted cameras, kites, and cable systems are also used for specific applications. These unconventional platforms may be chosen for unique perspectives or specialised projects, such as wildlife observation or artistic ventures.
Purpose-Based Classification
The purpose of an aerial video determines its style and technical requirements. Here are some common types based on their intended use.
- Surveillance and Reconnaissance
Often used by security agencies and environmental researchers, these videos prioritise clarity and range. Production agencies enhance such footage by adjusting brightness, contrast, and focus during post-production to ensure important details are visible. - Cinematic Productions
Aerial shots add depth and movement to films and television shows. Dynamic movements such as tracking and panning shots require precise planning and editing to align with the narrative. A videos company is integral to this process, from capturing raw footage to delivering scenes that meet cinematic standards. - Environmental and Agricultural Monitoring
Aerial videos are frequently employed in assessing environmental changes or monitoring crops. High-resolution cameras capture intricate details, while production experts analyse the footage to provide actionable insights. - Commercial Advertising
Aerial videos are widely used in real estate, tourism, and destination marketing, showcasing properties, landscapes, or landmarks from unique perspectives. Production companies enhance such videos with transitions and vibrant visuals to attract viewers.
Common Techniques in Aerial Videography
Aerial videography involves several techniques, each with a specific purpose. These include:
- Panning and 360-Degree Rotation
Smooth horizontal movement or a full circular view can create immersive experiences. This technique requires careful planning and often stabilisation during post-production. - Tracking Shots
Following a moving subject, such as a car or a boat, requires precision and coordination. Editing plays a significant role in maintaining focus and ensuring the shot’s continuity. - Bird’s Eye and God’s Eye Views
These overhead shots establish spatial relationships and provide an overarching perspective. A videos company often enhances these views by balancing brightness and colour for better visibility.
Technological Advancements
The evolution of aerial videography owes much to technological progress. Modern tools have expanded the capabilities of videographers.
- GPS Integration
GPS data allows precise positioning and tracking, making it easier to synchronise shots during editing. - High-Resolution Cameras
Cameras capable of shooting in 4K or higher ensure that even minute details are captured clearly. - Stabilisation Systems
Gimbals and advanced software reduce motion blur and ensure smooth footage. Production teams further enhance stabilisation during editing.
Challenges and Considerations
Aerial videography comes with its own set of challenges. These include:
- Regulatory Compliance
Videographers must adhere to aviation laws, which vary by region. This includes obtaining necessary permissions for drone flights and adhering to no-fly zones. - Safety Protocols
Ensuring safety during aerial shoots is paramount, especially in densely populated areas or challenging environments. - Ethical Concerns
Privacy issues often arise with aerial videos, especially in residential areas. Experienced video production companies prioritise ethical practices to avoid unnecessary intrusion.
Conclusion
Aerial videography has come a long way, from high-altitude flights in manned aircraft to the nimble drones of today. Whether used for commercial, cinematic, or practical purposes, aerial videos have unlocked perspectives we once only imagined. Here is an interesting fact to leave you with: the global drone market was valued at approximately $22.4 billion in 2022 and is projected to reach $166.7 billion by 2031, growing at a compound annual growth rate (CAGR) of 25%. This growth highlights the increasing role of drones across industries worldwide. In South Africa, businesses are also adopting aerial videography for a variety of purposes, from marketing to real estate. Aerial video provides a new way to see the world, and with the right expertise, it can transform any project into something unforgettable.
Got a great idea but need a different perspective? Sound Idea Digital specialises in capturing your project from a whole new angle. Get in touch, and let’s get started.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
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