Video Production Companies: Aristotle’s Modes of Persuasion
When you watch Coca-Cola’s “Open Happiness” campaign, it is easy to simply enjoy the upbeat music and feel-good visuals of people laughing, sharing a Coke, and embracing life
Professional Photography in Corporate Events
In 2023, the SLC Busker Fest in Salt Lake City brought together street performers from around the world, transforming the downtown area into a vibrant celebration of music, art, an
Motion Graphics Design: Kinetic Typography
In 1959, Saul Bass designed the opening title sequence for Alfred Hitchcock’s North by Northwest, introducing a groundbreaking approach to on-screen text. For the first time, ani
Marketing Video: Tips for Giving Feedback
Imagine this: Your company spends weeks preparing to launch a marketing video for a major campaign. The creative team works tirelessly, but when you receive the final video you fee
Corporate Videos: The Rise of Thought Leadership Videos
In 2019, Microsoft launched a series of thought leadership videos called The Microsoft CEO Series, which featured CEO Satya Nadella discussing the company’s vision for the future
Employee Induction Videos for Hybrid and Remote Workforces
As the nature of work evolves, more companies are adopting hybrid and remote models, where teams are spread across different locations, often working asynchronously. This shift bri