Event Video Strategy for Internal vs External Audiences
A single event can produce two very different films. One needs to support decisions, alignment, and organisational follow through. The other needs to communicate credibility and re
10 Micro-Animation Techniques That Make Marketing Videos More Memorable
Marketing videos often succeed or fail in the small moments between the big moments. A headline changes, a benefit appears, a price is mentioned, a call to action arrives. If those
Transforming a Week-Long Workshop Into a 15-Minute Training Video
A week-long, in-person workshop is usually designed around presence. Time is available. Questions shape the pace. Exercises stretch across hours. Meaning is reinforced through disc
8 Budget Traps Small Businesses Fall Into With Affordable Video Production
Budgets for video often break in familiar places, not because a business is careless, but because video projects hide costs in scope, formats, approvals, and future re-use. The res
Corporate Videos as an Operations Problem, Not a Creative One
A corporate video project rarely goes off track because someone chose the wrong camera angle. It usually slips because decisions are not owned, reviews arrive late or conflict with