Videos Company: What Kind of Video Do You Need?

You are sitting at your desk. Coffee in one hand, calendar open in the other. It has been a long week of meetings, KPIs, strategy sessions—and now someone has dropped the suggestion into the mix: “We need a video.” Everyone nods. Of course, a video. That sounds right. But what kind? A commercial? An explainer? Maybe something for training? You nod too, pretending to know what direction this will take. But the truth is, your team is staring down an ocean of video types and has not packed a map. You are not alone. Most companies arrive at the decision to create video content knowing they need something, but with no clear idea of what that something actually looks like. This is where a good videos company becomes more than just a vendor—it becomes a guide. So, let us sort through the noise. Here is a helpful breakdown of the different types of videos your business might consider, what they are best used for, and how to figure out which one suits your goals.

Start with the Why

Before thinking about lighting, music, or animation styles, take a step back and consider this question: Why are you making this video? Every video serves a function, and understanding your purpose will help narrow the options. Some common goals include:

Explaining a service or product
Training employees
Promoting an event or campaign
Building brand familiarity
Communicating safety information
Attracting new customers
Educating your audience

This step is essential. Without a clear goal, you risk producing content that looks good but does not really do anything. A videos company can walk through these objectives with you and suggest the most appropriate styles based on similar business needs they have worked with.

What Type of Video Fits Your Purpose?

Not all videos serve the same function. Some are built to teach. Others to spark interest. Here is a look at several common types and how they typically serve businesses:

Corporate Videos

These often communicate a company’s values, introduce leadership, or explain internal policies. Think of them as internal communication with polish, or public-facing content that gives people a look at your business identity. A videos company often helps businesses script and structure these in a way that avoids the trap of feeling too stiff or generic.

Marketing Videos

Used for promotion—whether of a product, service, or event. These can vary from brand overviews to customer testimonials. They are usually snappy, visually interesting, and aimed at conversion or visibility. When working with a videos company on marketing content, it helps to bring data or insights from previous campaigns so they can align the video with real-world marketing objectives.

Training Videos

Designed to teach your staff something specific. These can include onboarding walkthroughs, software tutorials, customer service scripts, or equipment operation guides. One advantage of working with a videos company is consistency—training videos are often reused or distributed across teams, so consistency in tone, structure, and clarity matters.

Web and Social Videos

These are typically short, designed for platforms like Instagram, LinkedIn, or YouTube. They are meant to be watched quickly and remembered easily. This might include teaser trailers, behind-the-scenes content, FAQs, or quick insights.

Health and Safety Videos

Compliance matters, but so does engagement. These videos are used in warehouses, labs, offices, and worksites to instruct staff and visitors on procedures, risks, and safe behaviours. With the help of a videos company, these can be more than a checklist—they can be effective educational content that people will pay attention to.

Documentary-Style Videos

Think interviews, behind-the-scenes footage, or case studies. These videos provide a longer-form, narrative look at a project, process, or person inside your business. Working with a videos company here often means access to skilled interviewers, camera crews, and editors who know how to structure this type of content to hold interest over time.

Animated Videos

When you need to explain something that is technical, abstract, or still in development, animation is a good option. These videos can show processes, systems, and services in ways that live action sometimes cannot. Many businesses work with a videos company on animation because it requires scripting, storyboarding, voiceover coordination, and animation skills.

Drone Footage

Used in everything from real estate to construction to environmental documentation, drone videos offer a broad visual perspective. These can be impressive when incorporated into corporate, marketing, or event videos. Drones also come with safety and legal requirements, which is why most businesses partner with a videos company that is certified and experienced.

Mixing Styles: Why One Video Type May Not Be Enough

In some cases, it is not about choosing a single type of video. A smart combination can be more effective. For example:

A corporate video that includes drone footage for visual context
A training video that opens with animation and transitions into live demonstrations
A marketing video with real customer interviews presented in a documentary format

This is where a videos company becomes especially valuable. They can advise how to combine formats and styles without losing focus or coherence.

How to Make the Decision

If you are still unsure which direction to go, here is a quick guide to help narrow the options:

Who is the audience?
Internal staff? Prospective customers? Industry peers?
What is the message?
Are you informing, educating, or encouraging action?
Where will it be seen?
Online? In presentations? During onboarding?
How long should it be?
Sixty seconds for Instagram or ten minutes for a training module?

Once you answer these, you will have a clearer idea of what kind of video suits your needs. A videos company can guide you through the process, offer recommendations where needed, and then translate those decisions into a structured production plan.

Conclusion

You already know that video is part of how businesses communicate today. That decision is done. What comes next is figuring out what kind of video makes the most sense for your goals. Whether you are trying to help employees understand a new safety protocol, explain a new software feature to customers, or get your company’s name out into the world, the right video type can make the difference between something that gets watched—and something that gets results.

Choosing the right format does not have to be a guessing game. Working with a videos company can help remove the uncertainty and replace it with clear options, solid execution, and a finished product that works for your needs. In the end, you do not need to know how to make a video—you just need to know what kind of video makes sense for your business. The rest is collaboration.

Still not sure what type of video your business needs? That is exactly the sort of thing Sound Idea Digital helps with. We will walk you through the options, ask the right questions, and make sure your video does what you need it to. Contact us to get started.

We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |