7 Ways Video Production Companies in Johannesburg Adapt the “Unboxing Haul” Trend
Unboxing videos have long been associated with consumer products, think tech gadgets, fashion hauls, or beauty kits revealed piece by piece in front of a camera. These videos succeed because they feel personal, transparent, and exciting. They give people the sense of being right there, experiencing the product for the first time. That same sense of anticipation and clarity has meaningful potential in business-to-business communication too. For companies that often deal with training materials, safety equipment, technology deployments, or client onboarding packs, the idea of presenting them in a fresh “haul” format is not only engaging but also practical. Video production companies in Johannesburg are finding inventive ways to adapt this familiar style to industrial, corporate, and educational settings. Rather than relying on traditional explanatory clips, this approach introduces an element of surprise and accessibility, while still delivering information that is useful and relevant. Let’s take a look at seven creative applications of the unboxing haul concept that can work across industries and help businesses present information in ways that people enjoy watching.
1. The Safety Kit “Haul”
What it is
A safety kit haul involves unpacking personal protective equipment (PPE), compliance packs, or onboarding materials in the manner of an influencer haul. Each item is revealed individually, giving it a moment of focus.
Why it matters
Health and safety are often viewed as dry or procedural. By presenting the kit as a sequence of reveals, the process becomes easier to follow and more memorable. People understand not only what is in the kit but also why each item matters.
Innovative twist
Present each object with the same enthusiasm as a product influencer would. For example: “Next up is the reinforced vest, designed for high-visibility on site.” On-screen text can show the specifications or certification details, ensuring accuracy while keeping the delivery light and approachable.
Insight
Unboxing formats are strongly associated with authenticity because viewers see the actual contents rather than a polished brochure image. This makes them ideal for compliance or onboarding contexts where trust is essential. Video production companies in Johannesburg can structure these shoots so that the sequence feels professional while maintaining that sense of spontaneity.
2. The Tech Deployment “Gadget Drop”
What it is
Unpacking enterprise technology can feel intimidating, but when approached like a gadget haul it becomes a step-by-step reveal. This could involve routers, cloud-based equipment, augmented reality headsets, or hardware bundles arriving for deployment.
Why it matters
Technology rollouts can overwhelm teams. Showing the process in a structured yet approachable way reduces uncertainty. The reveal format helps viewers focus on one component at a time rather than being presented with a complex set all at once.
Innovative twist
Film close-up shots of the equipment as it is unboxed, with short commentary on function. A presenter might say: “Here is the solid-state drive, designed for data durability. Next is the cooling system, pre-installed for extended use.” The pacing feels more like a product reveal than a technical manual, which encourages better recall.
Insight
Packaging plays an important role in perception. By showing how carefully equipment is presented and secured, companies demonstrate attention to detail without needing to say it directly. For B2B clients, this communicates reassurance in a subtle but effective way. Video production companies in Johannesburg often use this technique to simplify communication around advanced systems.
3. The Training Material “Back-to-School Haul”
What it is
Training programmes often come with manuals, digital access codes, equipment, or branded learning kits. Presented as a haul, these items feel like a return-to-school unpacking moment, complete with the sense of new beginnings.
Why it matters
Many employees view training as another obligation. By presenting the kit in a way that sparks curiosity, the learning journey feels less like a requirement and more like a fresh start.
Innovative twist
Each revealed item can be paired with a short explanation of how it will be used in training: “This digital stylus is included for interactive exercises. This binder contains the core reference materials.” Such treatment emphasises the practical value of the items rather than leaving them to speak for themselves.
Insight
Research shows that anticipation improves learning engagement. The act of unpacking creates expectation, which primes the brain for knowledge retention. Video production companies in Johannesburg can use this approach to turn training materials into part of the narrative rather than background props.
4. The “Personalised Welcome” Client Kit Haul
What it is
Instead of sending a new client a standard box of materials, companies can use a video to present what is included in a personalised welcome pack. This might be branded stationery, orientation guides, or a customised message from the team.
Why it matters
First impressions are significant. A video of the welcome pack feels warmer and more intentional than a written list of inclusions. It communicates care and provides reassurance that the client is valued.
Innovative twist
Reveal each item with small visual cues, such as close-ups of embossed logos or thoughtful packaging touches. These subtle details reinforce identity without being overbearing.
Insight
Personalised unboxing videos have been linked to stronger brand recall and a greater sense of appreciation. For B2B companies, that translates into smoother onboarding and stronger relationship building. Video production companies in Johannesburg often structure these welcome kit hauls to balance professionalism with a sense of hospitality.
5. The “Behind-the-Scenes Partner Parts” Haul
What it is
Many businesses work with multiple suppliers to deliver final products or services. A behind-the-scenes haul could involve unpacking the components received from partners and highlighting their role in the wider process.
Why it matters
This type of video shows transparency. Clients can see that quality and care are considered throughout the supply chain. It can also acknowledge partner contributions in a subtle yet effective way.
Innovative twist
The presenter can unpack each item while naming the partner or supplier, followed by a short explanation of how that component contributes to the final outcome. For example: “This alloy frame comes from our specialist supplier, designed for high durability.”
Insight
Showing real components and suppliers adds authenticity and context to the final service. Video production companies in Johannesburg can use this format to document operational rigour while keeping the presentation dynamic and watchable.
6. The “Packing Orders Live” Experience
What it is
Inspired by social media trends, a packing orders video follows the process of assembling a client package in real time. Instead of focusing only on the final kit, the video takes the viewer through the assembly step by step.
Why it matters
Seeing the order packed in sequence feels more personal. It provides transparency about what is included and demonstrates that care is taken during preparation.
Innovative twist
Narrate each step in a conversational tone: “First we add the protective gloves, followed by the user manual, then the USB drive with software included.” The sense of routine combined with precision creates a reassuring experience.
Insight
Packing videos have proven popular because they combine satisfaction with trust. They allow clients to see that the process is handled carefully and consistently. Video production companies in Johannesburg can produce these in a style that is both practical and visually engaging.
7. The “Interactive AR Preview” Haul
What it is
Some industries can extend the unboxing format by blending it with augmented reality (AR). As each physical item is unpacked, AR graphics overlay the screen to provide extra details such as specifications, usage notes, or QR codes for documentation.
Why it matters
Complex items often require lengthy documentation. By presenting information visually at the point of reveal, viewers gain clarity without needing to sift through manuals.
Innovative twist
As a device is revealed, an AR overlay could identify voltage requirements or display a scannable warranty code. This keeps the unboxing natural while layering in digital depth.
Insight
The use of AR in video formats is growing, particularly for product demonstrations. It bridges the physical and digital experience, giving audiences immediate access to context. For technical industries, video production companies in Johannesburg can adapt this method to streamline communication while keeping it engaging.
Finding Fresh Energy in Familiar Formats
The unboxing haul style may be associated with influencers and consumer products, but its principles apply equally well in B2B communication. By revealing items step by step, companies can create a sense of expectation, transparency, and human connection that is often missing from corporate videos.
Each of the approaches explored here demonstrates that even compliance kits, onboarding packs, or partner components can be presented in ways that feel approachable. The benefit lies in turning routine information into something watchable, without losing accuracy or professionalism.
For businesses seeking to communicate more effectively with staff, partners, or clients, experimenting with these formats can offer a welcome alternative. Video production companies in Johannesburg are well placed to help organisations adapt these methods in ways that suit their industry, bringing both creativity and clarity to corporate video. By borrowing from a format that audiences already find familiar and enjoyable, companies can reframe information in ways that people are more likely to pay attention to and remember.
The “unboxing haul” style is just one example of how familiar formats can be reimagined in unexpected ways. At Sound Idea Digital, we work with organisations to find the right creative fit for their message. Get in touch to discuss how we can support your next video initiative.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |
Beyond the Unboxing
If the “unboxing haul” style has you thinking differently about video formats, you may find it useful to see how video production companies in Johannesburg approach wider business challenges too. The articles below look at practical ways video can solve operational issues, improve company communication, and introduce formats that build trust in professional settings. Together, they add more context to how creative choices connect directly with business outcomes.
10 Ways Video Production Companies in Johannesburg Solve Real Business Issues
5 Ways Video Production Companies in Johannesburg Improve Company Videos
Video Production Johannesburg Insights: 7 Overlooked Video Types That Build Trust